New Motion Labs

Frictionless mechanical power transmission for the next generation of mobility and automation products.


For centuries, mobility and automation have been reliant on 3 technologies: 1) the belt drive, 2) the roller chain, and 3) the gear drive. Due to their design, they all transfer power by ‘pulling’ or ‘pushing’ on a single side of a sprockets tooth. This inherent design flaw limits the efficiency, lifetime and strength of these systems across all applications, from Cycling, to eBikes, to Automotive and Industrial use-cases.


Introducing ENDUO technology – a revolutionary method of transferring power more efficiently and effectively by engaging on both sides of a sprocket tooth. This means less power is wasted through movement and friction during power transfer, enabling stronger, more durable and efficient drivetrains. With ENDUO, cyclists can ride faster and win races, eBikes can last longer without replacement and maintenance, and factories can run for longer without downtime.


New Motion Labs licenses intellectual property of fundamental mobility and automation technologies, they sell licenses to mechanical drive manufacturers and mobility and automation OEM’s. The international market for mechanical power transmission equipment manufacturing market is forecasted to reach $99.12 Bn by 2022 with a CAGR of 8.9% whilst the market for e-bike drive systems, a particular target OEM area is expected to reach $5.6 Bn by 2024 with a CAGR of 12%.


Kings 20 Accelerator
APC TDAP Programme
CRL Hardware Accelerator Program
Techplanter Award, 2019
Startup Autobahn, 2020
Innovate UK Smart Grants, 2018 and 2021


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UN Sustainable Development Goals

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