CYCL
CYCL is a Dragons’ Den backed company on a mission for safer and greener urban mobility.
Problem
CYCL first addressed the problem of bicycle visibility by inventing the WingLights indicators after experiencing the dangers of London’s traffic from a cyclist’s perspective. A consistent factor in many bicycle accidents is that hand signals alone are not enough to be noticed by drives, especially in poor light and weather conditions. With approximately 18,000 accidents involving cyclists occurring each year with 75% of those happening at road junctions – CYCL looked to address this problem.
Solution
The founding team developed WingLights after seeing a large gap in the market for a high quality, simple to use bicycle indicator that would reinforce hand signals and increase all round visibility. The WingLights indicators fit into the handlebars of your bicycle or e-scooter and with one tap flash bright amber to indicate direction intentions. CYCL’s aim is to create high quality, innovative cycling accessories that help increase visibility and confidence for cyclists and micromobility users and the range of products was expanded to include a pollution scarf, a high visibility backpack cover and reflective stick on strips in 2019.
Market
Worldwide with a focus on the UK and Germany.
Awards
Santander Universities Entrepreneurship Award, CosmoBike Tech Award, Dragons’ Den Winners, Top 150 Mobility Startups EU, Velo-City 2019 Finalists
Team
- Luca Amaduzzi, Founder & Chief Executive Officer
- Agostino Stilli, Founder & Chief Technical Officer
- Liberatus Fusi-Akpodono, Business Development Manager
- Marco Colomban, Electric Vehicle Marketing & Sales Manager
- Melanie Astbury, Marketing Manager
Website and social media
UN Sustainable Development Goals
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