Lingerie for fuller-bust women that is more stylish, beautiful, and confident.

Problem

9.1 million women in the UK are D+ and market research has shown that 81 per cent of them do not like bras available in their sizes and 52 per cent do not like being fitted for a bra in a store environment. Lingerie available for D+ women is frumpy, beige and matronly, making these women feel self-conscious and unstylish.

Solution

Attollo’s range is co-designed with customers, putting their needs at the forefront of the design process, revolutionising the way our lingerie is made and giving D+ women lingerie that they are finally excited to wear. Tailored to our small band, large cup niche, our bras give unrivaled uplift.

Market

The UK lingerie sector is estimated at £3.9 billion, growing on average 5.1 per cent per annum. Currently, 9.1 million UK women are D+ and market research shows that 81 per cent of them don’t like bras available in their sizes. Annually, our target market shop twice a year for two lingerie sets, spending £189.

Awards

Featured in Vogue, Cosmopolitan, Tatler, GQ and Huffington Post

Team

• Fleurette Mulcahy – Co-founder and Director
• Alice Holden – Co-founder

Website and social media

Attollo Website
Attollo LinkedIn
Attollo Instagram

UN Sustainable Development Goals

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